> Read the article in Dagens Media

> Read the article in Dagens Industri

Momentum wins first prize in Summit MEA Awards

Momentum Sweden wins "Top international market effectiveness" prize – 2006 summit MEA November 5th 2006 Stockholm. Momentum is the winner Summit 2006 Awards contest for their job with Scandic hotel.

> Read more "Momentum Stockholm wins first prize in Summit MEA Awards"

SJ chooses MRM Worldwide for new client program

SJ chooses MRM Worldwide for the development of the member communication in SJs new client program. MRM:s mission involves retrieval of communication platform, graphic profile, name giving, card design and all communicative units in postal as well as digital channels and consultancy.

> Read more

Storåkers och Schlingmann bäddade för (m)-segern

> Read the article in Dagens Media

McCann Healthcare, världens ledande byrånätverk inom hälso- och läkemedelskommunikation, etableras på den svenska marknaden.

> Read more

Efter en omfattande pitch har Hästens Sängar AB nu valt Momentum som sin nya huvudbyrå. Under hösten har sängtillverkaren träffat ett flertal internationella nätverk som fick möjlighet att presentera sig. Momentums kreativitet blev avgörande för valet.

> Read more

Storåkers scoops in SEB

Storåkers McCann takes over the SEB advertising account from Lowe Brindfors. The commission concerns eight countries where the bank is active.

> Read more

MRM Worldwide won first prize in "the Golden box" award

MRM Worldwide won first prize in "the Golden box" award in the loyalty category due to the excellent work of Saabs new client dialogue.

"The golden box" the annual contest in direct mail arranged by Posten, where Sweden’s best direct mail gets awarded.

> Read more på www.mrmstarsky.se

MyBigDay is new Pro bono client at Momentum

The foundation my Big Day is a new Pro bono client at Momentum which we are very proud of. The task of the foundation is to make sick children’s dreams come true, to give them a much-needed break from the long days in the hospital.

We will work to reach out the foundation’s message to make more children’s dreams come true. You can soon see the recent jobs.

> Read more about the foundation on www.minstoradag.org

MRM got the First position in the image category
MRM Worldwide climbs up in the ranking lists.

> Read more

Gold and silver in the Golden Key award for MRM Worldwide
MRM Worldwide got two gold and one silver in the "Golden Key" award. MRM Worldwide has been nominated in four categories in the “Golden Key” award in 2006 and they received 3 medals:

Gold in the result category for MMS campaign for Telia
Gold in the analyze category for our work with Riksgälden
Silver in the loyalty category for Saab’s new client dialouge

The "Golden Key" is Sweden’s one and only advertising contest who reward communication which optimum join strategy, creativity and measurable results.

> Read more at www.mrmstarsky.se

Storåkers gets award for best Art Direction
Storåkers gets award for best Art Direction. Go to the site www.nyauppslag.se or click on the link "Se specialpriserna här!" to read more.

> Read more på www.nyauppslag.se

The McCann Group has the biggest client capital of the agencies in Sweden.

The ten most media intensive clients at Storåkers, Trigger, Momentum, MRM and McCann Malmö bought media space in Sweden worth more than 2 billion crones.

> Read more

Storåkers gets a new agency director

David Hägglund is the new agency director for Storåkers McCann. He is back in the agency after spent a few years at French Vogue.

> Read more

UNICEF chooses MRM Worldwide

United Nation’s child foundation, UNICEF, has chosen MRM Worldwide as a new partner for its direct marketing communication. –It is an honor to help UNICEF in their work to defend children’s right, says Carl Rustner CEO for MRM Worldwide.

> Read more

Two nominations in the Golden box for MRM Worldwide

MRM Worldwide is once again represented in this year’s Golden box, the big DM contest arranged by Posten.

Together with our friends at Riksgälden we have not one but two nominations in the category Effectiveness B2C.

The nominations in the category ODR, which also has caught our interest, are not yet done. The winners will be presented on 21th November.

If you want to find out more how MRM Worldwide can help you with effective communication which can be extremely valuable, please contact Carl Rustner.

McCann takes over the Läkerol account globally

Read the article in DI

Read the article in Sydsvenskan

MRM Worldwode received Gold and silver in the "Golden box" award

MRM Worldwide won both gold and silver for its work with Riksgälden in this year's "Golden box" award. Both the prizes were in the category Effective B2C, which measures just exactly how effective the DM investment is.

This is the second year in a row that MRM Worldwide wins gold in the big DM contest arranged by Posten.

If you want to find out more how MRM Worldwide can help you with effective communication which can be extremely valuable, please contact Carl Rustner.

McCann grows with 60%

Read more

Flest nomineringar till MRM Worldwide i Guldnyckeln.

MRM Worldwide är den byrå som har fått flest nomineringar av alla i årets upplaga av Guldnyckeln – åtta stycken.

Nomineringarna fördelas på uppdrag för Saab (Relationspriset, Analyspriset, DM till företag), Riksgälden (Resultatpriset, DM till företag), Telia (DM-kampanj till konsument) och SEB (DM-kampanj till företag).

Guldnyckeln premierar årets bästa direktmarknadsföring och anordnas av branschorganisationen Swedma. Prisutdelningen äger rum 13 mars 2008.

Read more at www.guldnyckeln.se

McCann Malmö gets Oatly account
The advertising agency McCann Malmö has, in cooperation with the design agency Jensen Pamp McCann, won the pitch of the brand Oatly who produces provisions based on oats. Thereby has Ekros & Hultberg lost the assignment.

Read more

Two gold, silver and bronze for MRM Worldwide in the "Golden key" award

The agency won gold for the second year in a row in both analysis and result category.

The analyze prize: Gold for Saab Authority – DM for GM Nordic.
The result prize: Gold for A profitable reminder from Riksgälden –for Riksgälden.
The relation prize: Silver for Saab Client dialouge 2007 for GM Nordic
DM campaign to consumer: Bronze for Show your feelings in the mobile for TeliaSonera

Would you also like to see the winning relation marketing, please contact
Carl Rustner.

Advertising star exports her idea

Lotta Malm Hallqvist, responsible for McCann’s international growth, is one of the most powerful Swedes within the global advertising field. Her business model will now be exported to new parts of the world.

Read more

Onoff chooses Storåkers

Onoff has chosen Storåkers as the company’s new advertising agency. This has today been confirmed by the marketing director Erik Frankendahl. Due to the company’s competition the creative solution that was proposed cannot be revealed yet. However the company will be positioned as a serviced focused organization rather than concentrate on prize only, says the marketing director.

Read more

McCann launches major digital venture: acquires Starsky, creates leading Nordic digital communications agency

McCann Nordic acquires digital strategy agency Starsky and merges with McCann’s specialists in dialogue and relationship marketing MRM Worldwide. The outcome is a new, leading digital agency on the Nordic market, with a unique offering, 65 staff from start and plans for further growth.

Read the press release (pdf)

Storåkers is shopping big - McCann buys Starsky

McCann buys the digital strategy agency Starsky for about 40 million crones.

Read more

Pr–pro aims to reach the top - Christina Saliba is taking the role as CEO for the pr agency Weber Shandwick

“The goal is to become one of the top three biggest pr agencies in Sweden. The growth will be made organically however I am still looking for pr agencies to buy”, says Christina Saliva.

Read more

Storåkers will give the Conservative party (Moderaterna) another victory in the election

The Conservative party is trying to bring the poor result from the public onion investigation under control. The party has spent four million crones on their biggest campaign ever which was made between the elections. At present it is also clear that the trust for Storåkers is renewed forthe election in 2010 as well as the European election in 2009.

Read more

Kraft to Momentum

Kraft Foods Nordic has chosen Momentum as the new supplier for their store communication.

Read more

A shining effort made by MRM Starsky

The prestige mission to market the "Golden key" award, Sweden’s oldest and biggest contest in Direct marketing, has begun here at MRM Starsky. The Golden key is focusing on relation marketing and digital communication.

Read more

The top ten list of the world’s strongest brands

Read more (pdf)

Coca –Cola’s creative director talks about McCann

Click here to view the video

Starsky and Storåkers brings Nordstedt's dictionary to the internet

Last fall Nordstedt’s English dictionary was launched on the internet. The dictionary will now come in other languages. MRM Starsky has designed the service which is being launched with human-sized walking dictionaries in public places.

Read more

Storåkers McCann gets a new CEO, Pia Grahn Birkell, currently CEO for Reklamförbundet.

Pia is a strong leader with great passion for advertising in all channels. She has experience from consultancy, knowledge about creativity and has worked in the advertising industry for 15 years in a global network. She has worked with both consumer aspects and media aspects, and among the world’s biggest talents I our business, says Michael Storåkers.

Read more

Webner Shandwick increases the offer with Aftonbladet's previous director Anders Gerdin and creative director.

We are very proud to inform that McCann’s pr agency Weber Shandwick once again strengthens the offer within Market-PR and media relations with two offensive recruitments.

Read more

MRM Starsky dominates in the final of this year’s "Golden Key" award!

On the 12th march the best Direct mail campaign will be chosen. MRM Starsky has as much as 7 nominations. SJ prio is nominated in the categories for Direct mail campaign to consumer, Result and Relation prize. This year there is an extra focus on digital campaigns. Vattenfall’s signature of climate is once again found in the categories for the digital campaign as well as the international digital campaign. Opel for Opel Corsa Ecoflex has got a chance in the direct marketing campaign for consumers.

Read more at www.guldnyckeln.se

If chooses MRM Starsky

MRM Starsky is proud to present a new cooperation together with If. Six agencies were invited to compete about the commission with focus on direct and digital channels. If saw MRM Starsky as a creative and experienced agency with good reputation in the Northern countries, stresses Anna Wahlman the Nordic Project Manager CRM & Marketing and says that she is looking forward to cooperation.

Golden edge för MRM Starsky at the "Golden Key" award.

When it was time to appoint the best Direct Mail of 2008, MRM Starsky received three precious prizez. The agency received Gold for SEB campaign in the category Direct mail to business, Bronze for Opel campaign in the DM category to consumer, and Gold for SJ Prio campaign in the relation category.

McCann is getting ready for the Olympic Games debut.

The advertising network McCann has won the prestige mission of marketing the Olympic Games in London 2012. At the same time McCann has become the official sponsor of the Olympic Games.

Read more

McCann is the most powerful in Sweden’s media industry

McCann Sweden is placed among the leading agencies in several categories when the business magazine Resumé appointed Sweden’s most powerful in media. The CEO of Initative Universals, Urban Hilding, won in the category media agency consultant, CEO of Weber Shandwicks Christina Saliba was ranked second most powerful pr- profile and Michael Storåkers was given the fifth place in the category of advertising agency directors.

Read the articles by following the links below:
Read more
Read more

Jensen Pamp McCann strengthen with extra workforce from Embrink

McCann as well as the design agency Jensen Pamp McCann strengthen and complement the offers with competence within brand strategy from the strategic design agency Embrink. This implies that the total capability of work force within the Swedish McCann concern will become broader and sharper.

Read more

Storåkers McCann wins the Nordic mission for Estrella together with the sister agency on Oslo

Storåkers McCann is happy and proud to win the Nordic mission for Estrella together with our sister agency in Oslo. Read what Resumé has to say:

Read more

IUM generates from Starcom and MEC

This fall Initiative Universal will get extra work force from two media agency veterans. Annelie Holm, from mediaedge CIA start on the 27th August. She funded, together with a few others, Effecom Nordic (current Mediacom) in 1998 and has worked as a marketing director at Clear Channel as well as Mediabroker, Dagens Industri and Svenska Dagbladet.

IUM has also welcomed the projectleader Birgitta von Heijne, who today works at Starcom. She began her mediacarer at Andersson Media in 1986 and has also been at several work places like MEC, RönnbergMcCann, TV4, Scholt & Friends.

MRM Starsky and SJ win the gold in Guldlådan

On November 16, SJ Prio won the category for loyalty in Guldlådan, Posten’s annual DM competition. MRM Starsky has been working with SJ Prio since its initiation in 2006. The program currently has over half a million members. SJ Prio has previously also won a Guldnyckel award from SWEDMA.

Read more about SJ Prio and Guldlådan

Saturday the 14th of November our client ”The TV-License finances of Public Service” made a collaboration with Choir master Gabriel Forss and his 2 choirs to perform 4 flash mobs in central Stockholm, the largest in Swedish history.

The idea, created and produced by Initiative Universal Media, is that the choir made of the 645 people will thank 4 selected people (who is totally unaware) for paying their TV-fee with a song, and this completely unannounced during rush hour in central Stockholm.

The purpose of the flash mob is to create a viral film that will spread positive feelings and the clients “own song” which have been used in TV commercials

Read more | See film from NK | See film from Gallerian | See film from Centralstationen